Our Culture, Values and Purpose
OUR CONCEPT
We
believe that, in this digital era, IT can be used to connect people, just as
much as to help enhancing ‘craftsmanship’ (i.e., ‘shokunin’ // 職人) within the sports world,
through professional skills, such as coaching and training. Through our training
software and digital platforms presence, we hope to achieve greater
connectivity from which the sports community can benefit from.
OUR VALUES
Diversity
and Collaboration – At Sunbears, we built a family-like
atmosphere, where we embrace our backgrounds and encourage sharing distinct
ideas and opinions that help us broaden our perspectives and grow together,
within a fun, safe, non-judgemental environment.
Education – We
believe that education is a pillar of all socio-economic fields, therefore, we work
towards building a widely accessible
platform which will be able to grow itself in time, providing the right learning
materials to the right audience. Through this, we work towards blurring the barriers
and exclusivity of the sports world.
'Kaizen' // 改善 (i.e., ‘continuous improvement’) – We welcome change, innovation, and challenges with open arms,
constantly bring forth new ideas, with great endeavour of experimentation and
endless curiosity.
Integrity and Responsibility – We are constantly engaged in
understanding where we stand, what is our responsibility within the fields of
sports and technology, and how to fulfil our duties. Just as much, we believe in the responsibility to contribute to society for the generations to come.
OUR PURPOSE
Our
mission is to establish a ‘Cloud Campus for Sports’ where we can share free or affordable
educational resources. Likewise, we want to provide our members with a platform
for building connections that can benefit their professional lives and create a network through which we support
each other.
Through Sunbears, our vision is to connect sports
spirit across the world and contribute to forming a more widely accessible environment
for the sports community.
OUR COMMUITY
Sunbears is
brought to you in collaboration with ITware,
and is comprised by an international team of professionals, within the fields
of Sports, IT, Marketing & Advertising, PR, and Management – based across
Japan, Taiwan, Hungary, Turkey, United Kingdom, United States, and Brazil.
Along
our main collaborators – Sports Safety Japan, Bring Up Athletic Society, Toyo University Ice Hockey Club,
and Kokugakuin Kugayama Basketball Team – we aim to form a thriving, safe, and inclusive sports community that
sports enthusiasts can share, learn, and teach one another. Learning and growing
together is the main purpose behind our Cloud Campus for Sports. Since we're building a community, we
focus not only on coaches and managers, but on any athletes with the purpose of
continuous improvement, regardless of proficiency level or position.
WHAT MAKES US UNIQUE?
Whether for the young or the senior sports professionals, Sunbears is meant not only to assist your team performance management, but also to connect you with the sports community. We aim to connect more professionals, while setting our focus on the ‘people’ instead of the ‘business’.
